Chipotle CEO Encourages Customers to Ask for Extra Food When They Want More, and the Internet Has Thoughts

Chiara KimWed, May 6, 2026 at 7:26 PM UTC

0

Chipotle CEO Scott Boatwright encouraged customers to ask for extra food
Credit: Kristy Walker/Fortune/Shutterstock; Joe Raedle/Getty -

Chipotle's CEO encouraged customers to ask for extra portions, emphasizing the brand's focus on abundance and value

Online commenters questioned the CEO's claims, with some doubting whether extra portions would come without additional charges

The chain is currently testing a “happier hour” deal with $2.50 tacos in select markets through June 2

Chipotle's CEO is encouraging customers to ask for more.

Chipotle CEO Scott Boatwright said in a conversation with Yahoo! Finance posted to the outlet's Instagram on May 4 that he wants customers to ask Chipotle team members for extra portions on their burritos or bowls if they want it, adding that the employees will be happy to assist.

“If you want more, you should ask for a little more,” the CEO said. “I promise you, there's never a team member on that line that is going to say no to you.”

“We will continue to put heaping spoonfuls of food in bowls and burritos,” he added.

Boatwright said that the abundance mentality and emphasis on quantity has always been part of Chipotle's mission.

“It has always been our brand ethos, and it is still to this day,” he said. “We serve big, beautiful bowls and burritos. No questions asked.”

Chipotle customers shared their doubt about the CEO's claims online
Credit: Luke Sharrett/Bloomberg via Getty

He said that Chipotle is not skimping on portions.

“I tell my team all the time, ‘put as much food in that bowl and burrito as you possibly can,'” he emphasized. “‘I want the consumer to tell you, ‘it's too big.''”

“We're about abundance, we're about value,” he said. “Value equals benefit over price.”

He added that he is “working hard” to hold prices constant even in the face of inflation, which he says he is not passing on to the consumer.

“We're absorbing,” he said.

Commenters were unsure that the CEO's claims would translate to real-life Chipotle experiences, though.

“Save this video [for] every time you walk in,” one user wrote.

Advertisement

“Bro have you been to Chipotle,” another doubtful commenter asked.

“Straight lies they will 100% charge you double each time you say more 😂 ,” one commenter wrote, while another reasoned, “he never said they wouldn't charge you more lol.”

El Pollo Loco even got in on the conversation, accusing the CEO of lying by writing, “🧢.”

The CEO also denied that Chipotle has decreased its portion sizes or increased prices, telling Yahoo! Finance that Chipotle offers “an affordable price point for all walks of life, and we're for everyone. We want everyone to have access to wholesome, nutritious food.”

Boatwright also told the outlet he is considering adding desserts to the menu. He also believes that the Chipotle lines have gotten much faster.

The CEO announced in an earnings call on April 29 that the brand was “testing a ‘happier hour' from 2 to 5 with tacos at $2.50.”

The limited-time offer officially launched in select test markets from 2 to 5 p.m. local time on weekdays and is available through June 2.

The “Power Up at Chipotle” launch features $2.50 soft or crispy tacos with any protein. Guacamole, queso blanco, extra protein and other premium add-ons will cost extra.

The deal is available in dozens of restaurants in Kansas City, Mo., Orlando, Fla., and Tampa, Fla. (see the full list here).

The brand said that the taco deal is meant to cater to the “peak snack window” that 52% of consumers identified in data it cited. Chipotle said it wanted to meet “the afternoon snacking moment.”

“The offering is perfect for a snack after school, before practice, between classes, or as a midday meet-up with friends,” Chipotle said in a release shared with PEOPLE.

The company is going to decide on a broader launch of the deal after testing and hearing customer feedback.

on People

Original Article on Source

Source: “AOL Entertainment”